No one will ever care more about your book than you, and as most writers soon find, promoting your book is as important as writing and publishing the novel.

Satisfy Your Readers’ Expectations!

The 13 page workbook takes you through an overview of promotion options and the checklist reminds you of the book launch phases, and the combination guides you to explore what’s best for you and your books.

For example:

• Attract Readers: The workbook and checklist will help you reframe your view of book promotions and launches, and then make informed decisions to attract target readers to your book.
• Approach: Adopt and adapt your approach to marketing your book.
  • Author’s Newsletter (e.g., get you and readers to engage)?
  • Lead Magnets (e.g., build email list to attract readers)?
  • Promo Sites (e.g., post on Freebooksy or Bargain Books)?
  • Bookbub Deals (e.g., pay for high-cost visibility)?
  • Ads (e.g., try to optimize costly Bookbub, Facebook, or Amazon ads)?
  • Newsletter Swaps (e.g., rely on overused and ineffective swaps)?
  • Kickstarter Campaigns (e.g., strive for hard to reach funding goals)?
  • Social Media (e.g., Goodreads, Facebook, Instagram, Pinterest)?
• Options: What works for one author may not work for all, so you must answer the chief question, “What’s best for my book?”

Your Promotional Plan

No single book promotion strategy or technique will prove beneficial for every writer.

• What’s certain is the need to plan, execute, and measure.
• A willingness to experiment helps you identify promotional channels with the potential to benefit your book.
• You can get help with promotions, but you’re best served by taking an active role in marketing your book and making adjustments in those efforts as warranted by changes in the marketplace.

Free Overview

Click Step 12: Promote Book to download an overview of the book marketing process.

---

---