In this post, I’ll share a few writer newsletter examples, and you can download the sample PDF files.
By: Grant P. Ferguson
Date: October 9, 2024
You can download the sample PDF files, which include the links from the original emails. There were more than a few newsletters worth sharing, but I selected these because they combined excellent social commentaries and book promotions. From my view, these samples satisfied the chief goal to entertain, inform, and inspire target readers.
Not everyone has the time or inclination to collect nearly 2,000 samples (see this prior post), so think of me as your guide, and I hope in some small way, this brief tour of newsletter content and styles will help you promote your book.
Jacqui Murray’s Worddreams
If you follow Jacqui Murray’s website (https://worddreams.wordpress.com/), you’re aware she’s a teacher, technologist, and novelist.
Her books and posts flow seamlessly between fiction and non-fiction. For research, Jacqui often amazes subscribers with interesting bits while encouraging authors to dig deeper into their core topics. Her Endangered Species, book 1 of the Savage Land series, is available for preorder.
Each book exemplifies her ability to engage readers with strong blends of fiction and research. In the newsletters, she makes clear her perceptions of evolution, citing documentaries and discoveries. She embeds that research into her books, adding a sense of realism.
Download Jacqui’s writer newsletter samples. (Note: For this post, I formatted the PDFs as if you were printing the newsletter on 8.5″ X 11.0″ paper.) In the first example, she engages readers with a story of her process, and the second example follows up with a book promotion.
Urcelia Teixeira’s Faith-filled Mysteries
Click over to Urcelia Teixeira’s website (https://www.urcelia.com/home-alt.html) and you’ll immediately see eye-catching images of her featured books.
It’s obvious Urcelia knows how to showcase her work, including direct sales to customers around the world. In future posts, I’ll hit on some of her site’s features, key things you can do to make it easier for readers to experience and enjoy your work. If you like DYI projects, I’ll share how you can create promotional images featuring 3D book covers using Canva or Affinity Designer/Photo.
Here’s a glimpse at Urcelia’s marketing efforts, offering a free book when you sign up for her newsletter.
Designed for her target audience, the newsletter engages subscribers with a friendly tone while sharing her writing worldview and personal faith. The content conveys knowledge of what her subscribers want, and Urcelia boldly proclaims her beliefs, authenticity that resonates consistently across multiple months of newsletters.
In your PDF reader, click the links near the end of the newsletter to see the author’s latest books.
Share Your Favorite Writer’s Newsletter Examples
There is no single right way to communicate with readers.
As noted at the top, a goal to entertain, inform, and inspire tops my list. But you may have different thoughts. That’s why I’m sharing two different newsletter styles, each designed to arrest the attention of ‘target readers’ and call subscribers to action.
I’d love to hear your thoughts, so comment below or send me an email.
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Who are your favorite authors, and which writer’s newsletter do you look forward to receiving?
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