Story Structure: Erle Stanley Gardner’s Fiction Factory

Best known for his Perry Mason novels, television series, and movies, Erle Stanley Gardner built and ran his fiction factory from the 1920s until his death in 1968.(1)

Fiction Factory Assembly Line

During the 1920s, Gardner tried out several story structures.

In 1932, he wrote 224,000 words while working two days a week at his law practice. A year later, he penned his first bestseller featuring the lawyer Perry Mason: The Case of the Velvet Claws. During his writing career, Gardner wrote 82 full-length Perry Mason novels and sold over 300 million copies. (2)

Story structure served as the assembly line for his fiction factory.

Fiction Factory Focus

To make money, Gardner focused on giving readers what they wanted. (3)

He also understood the need to inspire people.

Fiction Factory Characters

Through his chief protagonist Perry Mason, Erle Stanley Gardner made sure readers were entertained, informed, and inspired.

Gardner wrote to his publisher, William Morrow and Company, about the Perry Mason character. (4)

An article in The Washington Examiner (5) likened Gardner’s novels to knightly tales.

This observation (6) nailed it:

Fiction Factory Consistency

In the first chapter of The Case of the Velvet Claws (7), and several instances elsewhere in the book, the dialogue between Perry Mason and his secretary, Della Street, reminded readers of the chief protagonist’s character code.

Also, the stories informed readers of how the law and court system worked. In the series, the narratives delivered and reinforced consistently the author’s promise to inspire readers. Perry Mason expressed what readers could expect from him in this excerpt.

Adopt and Adapt Story Structure

You may have noticed the similarities between Lester Dent’s Story Formula and Erle Stanley Gardner’s fiction factory.

That’s no fluke. A comparison of the two authors highlights how both used story structure. They focused relentlessly on the audience. And each shared the same goal: to entertain, inform, and inspire readers.

You can do the same today.

Build Your Fiction Factory

You have at your fingertips what it takes to build your fiction factory.

To fire up your fiction factory, push the start button after you enter your password created from ten of the most powerful two-letter words:

If it is to be, it is up to me.

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Notes:

  1. https://www.nytimes.com/1970/03/12/archives/the-fiction-factory-erle-stanley-gardner-author-of-the-perry-mason.html
  2. https://en.wikipedia.org/wiki/Perry_Mason_bibliography
  3. https://killzoneblog.com/2020/08/writers-ive-learned-from-erle-stanley-gardner.html
  4. https://crimereads.com/perry-mason-and-the-case-of-the-wildly-successful-perpetually-restless-author/
  5. https://www.washingtonexaminer.com/weekly-standard/the-case-of-the-bestselling-author
  6. https://crimereads.com/perry-mason-and-the-case-of-the-wildly-successful-perpetually-restless-author/
  7. Gardner, Erle Stanley. The Case of the Velvet Claws (Perry Mason Series Book 1) (p. 15-16). Della Street Press. Kindle Edition.


4 responses to “Story Structure: Erle Stanley Gardner’s Fiction Factory”

  1. Jacqui Murray Avatar

    Those were exceptional stories, as were the TV shows. I was sad when they disappeared.

    1. Grant at Tame Your Book! Avatar
      Grant at Tame Your Book!

      Not too long ago, I watched all the Perry Mason reruns. Scripted for the audience, they kept you entertained. Same with the books, many available on Amazon Prime.

  2. D. Wallace Peach Avatar

    Another excellent post, Grant. I like that relentless focus on the audience. It’s a switch up for many writers who write for themselves. Thanks for sharing another success story and the thoughts behind it.

    1. Grant at Tame Your Book! Avatar
      Grant at Tame Your Book!

      Thanks, Diana. In researching the practices of bestselling authors, I often find where they focus on what the audience wants, and then do everything they can to exceed readers’ expectations.

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